User Generated Content (UGC)

Real stories told by real people.
Empower authentic storytelling with UGC strategy and curation by integrating real, handmade video to boost trust and social proof. User generated video brings genuine voices into your brand narrative, helping audiences see real experiences rather than polished marketing messages. When managed thoughtfully, UGC builds credibility, encourages participation and creates a sense of community around your brand.
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What User Generated Content Involves

UGC includes photos, videos and stories created by customers, fans or communities rather than a production team. A strong UGC approach focuses on strategy, quality and alignment with brand values. UGC services can include:

  • Content strategy and campaign planning
  • Guidelines for contributors
  • Content sourcing and curation
  • Rights management and permissions
  • Editing and formatting for platforms
  • Integration into campaigns and channels
  • Performance review and optimisation

The goal is to retain authenticity while ensuring video is usable and consistent.

Why User Generated Content Matters

Audiences trust video created by peers more than traditional advertising. UGC feels honest and relatable, making it a powerful tool for engagement and conversion. Brands use UGC to:

  • Build trust and credibility
  • Showcase real customer experiences
  • Increase engagement on social platforms
  • Strengthen community and loyalty
  • Support product launches
  • Provide social proof for campaigns
  • Reduce video production costs

When combined with professional guidance, UGC delivers both authenticity and quality.

Our UGC Capabilities

UGC Strategy and Planning
We define how UGC fits into your wider video and marketing goals.

Contributor Guidance
We provide clear briefs and tips to help contributors create usable video without losing authenticity.

Content Curation and Selection
We review and select video that aligns with your message and brand standards.

Editing and Enhancement
We refine footage with light editing, subtitles and formatting to improve clarity and impact.

Rights and Compliance Management
We secure permissions and manage usage rights across platforms.

Platform Ready Delivery
We prepare video for social, web and paid media use.

Where User Generated Content Works Best

UGC is effective across many channels.

  • Social media campaigns
  • Product launches
  • Brand awareness initiatives
  • Community building programmes
  • Influencer and creator collaborations
  • Recruitment and employer branding
  • Website testimonials and case studies

Any campaign that values trust and participation benefits from UGC.

Frequently Asked Questions (FAQ)

Is UGC the same as influencer video?
UGC usually comes from everyday users rather than paid influencers, though both can work together.

How do you maintain quality with UGC?
Through clear guidelines, careful curation and light editing.

Do you manage permissions and rights?
Yes. We ensure all video is approved for use.

Can UGC be used in paid advertising?
Yes, provided proper permissions are in place.

Does UGC work for B2B brands?
Yes. Testimonials, employee stories and client experiences work well in B2B contexts.

Can UGC be combined with professional video?
Absolutely. Blending both creates a balanced and credible campaign.