Reformatting

Give your video new life across every platform.
Adapt existing video into new formats for social, mobile and broadcast, ensuring consistency and quality across platforms. Reformatting allows you to maximise the value of your existing footage by tailoring it to the places your audience is most active. Whether you need vertical cuts for mobile, short teasers for social media or broadcast ready masters, we reshape your video with care so it feels intentional and platform appropriate.
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What Reformatting Involves

Reformatting is more than simply resizing a video. Different platforms have different expectations, technical requirements and audience behaviours. Our approach focuses on preserving the integrity of your video while optimising it for each destination. Reformatting can include:

  • Adjusting aspect ratios for mobile, square or widescreen
  • Creating shorter edits for social media
  • Updating graphics and captions for clarity on small screens
  • Reframing shots to maintain strong composition
  • Adding subtitles for muted viewing
  • Preparing broadcast compliant versions
  • Adjusting pacing to match platform norms

Every version is refined to look natural and polished on the intended platform.

Why Reformatting Matters

Audiences engage differently depending on where they watch. A video that performs well on a website may not resonate on TikTok, LinkedIn or television unless it is adapted correctly. Reformatting ensures your video feels native to the platform and provides the best possible viewer experience. Clients rely on reformatting to:

  • Improve performance in social campaigns
  • Extend the lifespan of existing video
  • Reduce production costs by repurposing footage
  • Support mobile first strategies
  • Deliver assets that meet broadcast standards
  • Create cohesive brand presence across channels
  • Build variations for A/B testing and ad optimisation

Reformatted video helps you show up consistently wherever your audience is watching.

Our Reformatting Capabilities

Multi Aspect Ratio Adaptation
We export in vertical, square and widescreen formats and adjust framing to maintain strong visuals.

Short Form and Teaser Edits
We create cutdowns, reels and highlight clips that capture attention quickly on social platforms.

Captioning and Graphic Adjustments
We update titles, captions and on screen elements to ensure readability across devices.

Broadcast and Platform Compliance
We prepare versions that meet technical requirements for television, YouTube, social channels and paid advertising networks.

Sound and Music Adjustment
We refine audio levels, adjust mixes and ensure your video sounds clear whether played on headphones, mobile speakers or TV.

Quality Control Across Devices
We test playback on multiple devices to ensure consistency.

Where Reformatting Works Best

Reformatting supports many types of campaigns and video.

  • Social media advertising
  • Product launches
  • Event promos and highlight reels
  • Brand films and corporate videos
  • Explainers and educational video
  • Broadcast and digital campaigns
  • Multi platform rollouts

Any project that needs to appear across several channels benefits from reformatting.

Frequently Asked Questions (FAQ)

Can you reformat video we’ve already produced?
Yes. We can work from your existing footage or final edits and rebuild versions for new platforms.

Will reformatting affect quality?
No. We optimise each export to maintain clarity and detail while meeting technical standards.

Do you offer platform specific guidelines?
Yes. We can advise on best practices for Instagram, TikTok, YouTube, LinkedIn, broadcast and more.

How many versions can you create?
As many as your campaign requires. We can produce a full suite of cuts tailored to each platform.

Can you add or update subtitles?
Yes. We can create accurate captions or update existing files for accessibility and user engagement.

Do you handle different languages?
Yes. We can create subtitled or graphics adapted versions for multilingual campaigns.