BDO
Client wanted...
A graduate recruitment video production campaign with a twist. To differentiate their values and offering from the Big 4 consultancies, BDO Ireland wanted a video campaign that went against the grain and resonated with their proposition to potential candidates; that they were fair, honest and treated their grads with respect. Bingo – we loved that.
So we did this...
Satire all the way! We developed the films as behind-the-scenes parodies of the usual self-promoting, contrived cheesiness of run-of-the-mill graduate video content. With tongue firmly in cheek, we conceived, wrote and directed three videos that distinguished BDO and set their values against those of their competitors. Shot in one day with a trio of great Irish comedians, we went into full lampoon mode and enjoyed every minute of it.
And then this happened...
A happy client. Three fun videos that have gone down a bomb and form the backbone of BDO’s graduate marketing.