Parknasilla Resort & Spa
Nourish
Client wanted...
Two hero video productions with social cutdowns showcasing their offer to guests that would cut through a cluttered market. We happened to know the estate, and how awesome it is, so it was a no-brainer.
So we did this...
We presented all alternative approach to the standard hospitality content; a vision which was about evocative moments which would trigger deeper wants in the audience. As much as possible, we eschewed the usual smiley guest thing and went for textured films that really tap into the emotional nourishment the brand has to offer.
And then this happened...
The video campaign - spun off into radio ads and seasonal specials - has formed the creative tentpole for the brand for last three years.
Parknasilla Resort & Spa
Nourish
Nourish 1
Nourish 2