Ford
Client wanted...
A series of social films shot around Ireland which shone the spotlight on the network of Ford dealers, their stories, the history of the brand and the new line of stock in the showrooms. This came at us as from a UK agency who wanted a creative production partner in Ireland to direct and produce. We love making new friends.
So we did this...
We treated each one like a character profile documentary mixed with a car commercial. We designed them as a fusion of gritty, off-the-hip doc footage with styled car cinematography, leaning into macro visuals to accentuate the vertical format (we shot all natively in 9:16). We then went to town on post-production stylings to give them an urban, lived-in quality and lots of punch.
And then this happened...
What started off as a three episode order turned into ten in all as Ford (UK & Irl) were well pleased and the videos are now going down a storm with dealerships and the public on their social channels.